Different organisations and brands may use different verification approaches. The details behind the statement matter more than the presence of a logo alone.

Cruelty-free does not necessarily mean vegan, organic or completely free of substances that can irritate skin.

Check exactly which stages, suppliers and markets a brand's claim covers, and rely on substantiated information rather than assumptions.

Terms on cosmetic packaging deserve careful attention. Broad claims are not a substitute for specific, substantiated information about the finished product. The Signature Five are currently presented as design concepts; finished fragrance formula details and availability are confirmed separately.