What a XASIS Design Brief Sets Out | XASIS Journal

THE XASIS CREATIVE NOTES / FRAGRANCE JOURNAL

What a XASIS Design Brief Sets Out

A design brief provides a shared direction for how a fragrance house presents itself.

XASIS fragrance bottle concept
XASIS   ✦   BLACK AND SILVER   ✦   THE HOUSE
01 / THE CREATIVE PROCESS

THE DESIGN IDEA.

The XASIS visual concept centres on contrast, dark space, restrained reflective detail and expressive typography. These ideas connect separate pages into a recognisable identity.

02 / THE CREATIVE PROCESS

BEHIND THE DETAILS.

A design brief sets an aspiration rather than a promise that every future product will use identical materials or packaging. Final specifications require separate confirmation.

03 / THE CREATIVE PROCESS

THE HOUSE VIEW.

The finished item should be represented by accurate product photographs and descriptions, not merely by an early concept render.

04 / THE CREATIVE PROCESS

CONTINUE EXPLORING.

The editorial choices behind the XASIS identity, from a dark visual palette to clear and accessible fragrance discovery. These are design discussions and do not confirm finished fragrance ingredients, stock or packaging specifications.

OTHER DESIGN STORIES