What Does Dilution Mean in Fragrance? | XASIS Journal

THE LANGUAGE OF PERFUMERY / THE HOUSE OF XASIS

What Does Dilution Mean in Fragrance?

Dilution refers to combining a fragrant composition with a suitable medium, but the right medium depends on the product's intended use.

XASIS NOIR bottle design concept
XASIS   ✦   THE LANGUAGE OF PERFUMERY   ✦   A FRAGRANCE HOUSE
01 / THE PERSPECTIVE

START WITH THE IDEA.

A perfume oil, an alcohol-based spray and a room-fragrance product have different design considerations. A formula suitable for one format should not be assumed suitable for another.

02 / THE DETAIL

LOOK MORE CLOSELY.

Changing a purchased cosmetic by adding water or unrelated oils can alter its stability, preservation, performance and safety. It also changes the finished formulation from what was assessed.

03 / THE EXPERIENCE

MAKE A CONSIDERED CHOICE.

For personal use, follow the manufacturer's directions rather than altering the contents. Businesses selling new formulas need appropriate professional assessment and compliance.

04 / THE HOUSE

YOUR OWN IMPRESSION.

Explore the craft vocabulary used around fragrance materials, composition and product development—without confusing creative terms with finished-product facts. This article offers general guidance rather than a claim about the ingredients, stock or performance of any unfinished XASIS fragrance. Finished products should be assessed using their own specific information.

RELATED READING / THE LANGUAGE OF PERFUMERY