How to Read Broad Fragrance Marketing Claims | XASIS Journal
FRAGRANCE INFORMATION, CLEARLY / XASIS JOURNAL
How to Read Broad Fragrance Marketing Claims
Words such as gentle, pure or luxurious may suggest quality without establishing a measurable fact.

XASIS ✦ A FRAGRANCE HOUSE ✦ YOUR OWN EXPRESSION
01 / THE IDEA
WHAT TO KNOW.
Words such as gentle, pure or luxurious may suggest quality without establishing a measurable fact. Look for a specific explanation and evidence relevant to the product being sold.
02 / THE PRACTICAL VIEW
WHAT TO CONSIDER.
undefined The actual impression can depend on the full perfume, its intended application and the conditions in which you experience it.
03 / THE XASIS PERSPECTIVE
MAKE IT PERSONAL.
A practical reference for understanding labels, online product claims and verified buying details. This general guide is not a declaration of ingredients or performance for a finished XASIS product. Look to the actual product information for confirmed details.