Keeping Product Facts Separate from Brand Story | XASIS Journal

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Keeping Product Facts Separate from Brand Story

A fragrance house can be imaginative while remaining precise about what is actually offered for sale.

Sculptural XASIS NOIR perfume bottle concept
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01 / THE DETAILS

THE DESIGN DIRECTION

Concept names, visual mood and editorial photography tell a creative story. Ingredients, stock, size, directions and delivery information require factual confirmation.

02 / THE DETAILS

THE EXPERIENCE

Mixing these two kinds of information can mislead visitors, especially when a design render resembles a finished product photograph.

03 / THE DETAILS

THE HOUSE VIEW

XASIS concept pages describe creative direction while finished product pages should provide the specific details necessary for a confident purchase.

04 / THE XASIS VIEW

THE FINER DETAIL

XASIS presents a distinct visual world, but its developing fragrance concepts are separate from confirmed, available-to-order finished products. The Signature Five are currently presented as design concepts; finished fragrance formula details and availability are confirmed separately.