Keeping Product Facts Separate from Brand Story | XASIS Journal
Keeping Product Facts Separate from Brand Story
A fragrance house can be imaginative while remaining precise about what is actually offered for sale.

THE DESIGN DIRECTION
Concept names, visual mood and editorial photography tell a creative story. Ingredients, stock, size, directions and delivery information require factual confirmation.
THE EXPERIENCE
Mixing these two kinds of information can mislead visitors, especially when a design render resembles a finished product photograph.
THE HOUSE VIEW
XASIS concept pages describe creative direction while finished product pages should provide the specific details necessary for a confident purchase.
THE FINER DETAIL
XASIS presents a distinct visual world, but its developing fragrance concepts are separate from confirmed, available-to-order finished products. The Signature Five are currently presented as design concepts; finished fragrance formula details and availability are confirmed separately.