How Fragrance Collections Find Their Structure | XASIS Fragrance Journal
THE XASIS DESIGN STUDIO / THE XASIS JOURNAL
How Fragrance Collections Find Their Structure
A coherent collection can contain several distinctive identities without feeling like unrelated products.
XASIS ✦ THE XASIS DESIGN STUDIO ✦ A HOUSE OF FRAGRANCE
01 / THE PERSPECTIVE
ONE HOUSE, MANY MOODS
Repeated design elements establish continuity while individual names and visual accents create variation.
02 / THE DETAIL
THE SIGNATURE FIVE
NOIR, ÉCLAT, AURA, VELVET and OUD are currently concept identities within XASIS. They should not be read as confirmed final scent recipes.
03 / THE EXPERIENCE
GIVE EACH ROOM
A well organised collection makes it easy to explore one concept in depth and then move naturally to the next.
04 / THE XASIS VIEW
A HOUSE IN DEVELOPMENT
Design concepts can help express a brand's identity, but finished products require clear specifications. XASIS currently presents its first collection as concepts in development. Follow the Signature Five as their design identities evolve and finished-product details are confirmed.