Words such as all-day, extreme or guaranteed projection often omit details about testing conditions and individual variation.

The formula, application and environment can affect your experience. A claim should not be interpreted as a promise that every wearer will get identical results.

Sample where possible, ask for the basis of specific claims and rely on accurate product information over dramatic advertising language.

A practical guide to checking what a cosmetic product claims, how it is presented and what information belongs to the finished item. These editorial guides describe general fragrance ideas, not verified performance or ingredient claims for an unfinished XASIS concept. Check current product details before purchase.