A shared bottle concept and typographic approach establish a family resemblance. Individual names allow different stories to be explored without making every page visually identical.

The names should not be mistaken for final scent specifications. A concept called OUD, for example, does not by itself confirm the material used in a finished fragrance.

Use the collection as an introduction to the house's creative direction while finished-product details are being prepared.

Editorial notes on the developing XASIS identity, the Signature Five concepts and how the online fragrance experience is designed to feel. These editorial guides describe general fragrance ideas, not verified performance or ingredient claims for an unfinished XASIS concept. Check current product details before purchase.