Why Viscosity Does Not Equal Quality | XASIS Journal
FRAGRANCE FORMULA LITERACY / THE XASIS JOURNAL
Why Viscosity Does Not Equal Quality
A thicker liquid may simply use different carriers or formula proportions.

XASIS ✦ THE STUDY OF SCENT ✦ THE HOUSE
01 / THE IDEA
UNDERSTANDING THE DETAIL.
A thicker liquid may simply use different carriers or formula proportions. Judge a finished perfume on suitability, actual specifications and the wearing experience.
02 / HOW TO USE IT
THE CONSIDERED APPROACH.
undefined A fragrance's presentation and overall formula can change the resulting experience; avoid making ingredient or performance assumptions from one descriptive phrase.
03 / THE HOUSE
MAKE IT YOUR OWN.
Understand the role of carriers, aromatic ingredients, packaging and appropriate finished-product testing. XASIS's Signature Five currently represent developing design identities, not confirmed ingredient or stock claims. Rely on a finished product's actual information and directions before purchasing or use.