Why Viscosity Does Not Equal Quality | XASIS Journal

FRAGRANCE FORMULA LITERACY / THE XASIS JOURNAL

Why Viscosity Does Not Equal Quality

A thicker liquid may simply use different carriers or formula proportions.

XASIS NOIR sculptural bottle design concept
XASIS   ✦   THE STUDY OF SCENT   ✦   THE HOUSE
01 / THE IDEA

UNDERSTANDING THE DETAIL.

A thicker liquid may simply use different carriers or formula proportions. Judge a finished perfume on suitability, actual specifications and the wearing experience.

02 / HOW TO USE IT

THE CONSIDERED APPROACH.

undefined A fragrance's presentation and overall formula can change the resulting experience; avoid making ingredient or performance assumptions from one descriptive phrase.

03 / THE HOUSE

MAKE IT YOUR OWN.

Understand the role of carriers, aromatic ingredients, packaging and appropriate finished-product testing. XASIS's Signature Five currently represent developing design identities, not confirmed ingredient or stock claims. Rely on a finished product's actual information and directions before purchasing or use.

FURTHER READING