Why the Complete Formula Matters More Than One Note | XASIS Journal

FRAGRANCE FORMULA LITERACY / THE XASIS JOURNAL

Why the Complete Formula Matters More Than One Note

A single aroma material cannot tell you how the full product will feel or perform.

XASIS NOIR sculptural bottle design concept
XASIS   ✦   THE STUDY OF SCENT   ✦   THE HOUSE
01 / THE IDEA

UNDERSTANDING THE DETAIL.

A single aroma material cannot tell you how the full product will feel or perform. Evaluate the product as a whole rather than relying on a hero ingredient in marketing.

02 / HOW TO USE IT

THE CONSIDERED APPROACH.

undefined A fragrance's presentation and overall formula can change the resulting experience; avoid making ingredient or performance assumptions from one descriptive phrase.

03 / THE HOUSE

MAKE IT YOUR OWN.

Understand the role of carriers, aromatic ingredients, packaging and appropriate finished-product testing. XASIS's Signature Five currently represent developing design identities, not confirmed ingredient or stock claims. Rely on a finished product's actual information and directions before purchasing or use.

FURTHER READING