Why the Complete Formula Matters More Than One Note | XASIS Journal
FRAGRANCE FORMULA LITERACY / THE XASIS JOURNAL
Why the Complete Formula Matters More Than One Note
A single aroma material cannot tell you how the full product will feel or perform.

XASIS ✦ THE STUDY OF SCENT ✦ THE HOUSE
01 / THE IDEA
UNDERSTANDING THE DETAIL.
A single aroma material cannot tell you how the full product will feel or perform. Evaluate the product as a whole rather than relying on a hero ingredient in marketing.
02 / HOW TO USE IT
THE CONSIDERED APPROACH.
undefined A fragrance's presentation and overall formula can change the resulting experience; avoid making ingredient or performance assumptions from one descriptive phrase.
03 / THE HOUSE
MAKE IT YOUR OWN.
Understand the role of carriers, aromatic ingredients, packaging and appropriate finished-product testing. XASIS's Signature Five currently represent developing design identities, not confirmed ingredient or stock claims. Rely on a finished product's actual information and directions before purchasing or use.