Why a Familiar Scent Becomes Less Obvious | XASIS Journal

HOW SCENT IS PERCEIVED / THE XASIS JOURNAL

Why a Familiar Scent Becomes Less Obvious

Repeated exposure can make a wearer less aware of their own fragrance even while some aroma remains.

XASIS NOIR sculptural bottle design concept
XASIS   ✦   THE STUDY OF SCENT   ✦   THE HOUSE
01 / THE IDEA

UNDERSTANDING THE DETAIL.

Repeated exposure can make a wearer less aware of their own fragrance even while some aroma remains. Pause before reapplying, because your own perception is not a reliable measurement of what others notice.

02 / HOW TO USE IT

THE CONSIDERED APPROACH.

undefined A fragrance's presentation and overall formula can change the resulting experience; avoid making ingredient or performance assumptions from one descriptive phrase.

03 / THE HOUSE

MAKE IT YOUR OWN.

Our experience of perfume changes with attention, surroundings and individual preference. XASIS's Signature Five currently represent developing design identities, not confirmed ingredient or stock claims. Rely on a finished product's actual information and directions before purchasing or use.

FURTHER READING