Why Certain Smells Bring Back Memories | XASIS Journal

HOW SCENT IS PERCEIVED / THE XASIS JOURNAL

Why Certain Smells Bring Back Memories

Scent can become connected with places, routines and personal experiences in individual ways.

XASIS NOIR sculptural bottle design concept
XASIS   ✦   THE STUDY OF SCENT   ✦   THE HOUSE
01 / THE IDEA

UNDERSTANDING THE DETAIL.

Scent can become connected with places, routines and personal experiences in individual ways. Use a fragrance diary to record what a smell reminds you of rather than assuming everyone shares the same association.

02 / HOW TO USE IT

THE CONSIDERED APPROACH.

undefined A fragrance's presentation and overall formula can change the resulting experience; avoid making ingredient or performance assumptions from one descriptive phrase.

03 / THE HOUSE

MAKE IT YOUR OWN.

Our experience of perfume changes with attention, surroundings and individual preference. XASIS's Signature Five currently represent developing design identities, not confirmed ingredient or stock claims. Rely on a finished product's actual information and directions before purchasing or use.

FURTHER READING