Brand, scent name, volume and required information each need enough space to be readable. Minimalism should never hide essential details.

Reflective finishes can look elegant but may reduce legibility. Light, print quality and container shape must be considered.

The house pairs expressive serif lettering with quieter sans-serif information to create distinction and clarity.

Design concepts can help express a brand's identity, but finished products require clear specifications. XASIS currently presents its first collection as concepts in development. Follow the Signature Five as their design identities evolve and finished-product details are confirmed.