Glass and metallic surfaces respond strongly to lighting. Careful reflections can show a bottle's shape without distracting glare.

Concept renders are useful during design, but commercial product photography should accurately represent the item being sold.

A hero image can create atmosphere while supporting images should show useful details such as packaging, size and application.

Design concepts can help express a brand's identity, but finished products require clear specifications. XASIS currently presents its first collection as concepts in development. Follow the Signature Five as their design identities evolve and finished-product details are confirmed.