Renders allow a house to explore proportions, highlights, colours and typographic treatments. They can look convincing even when no production unit has been made.

Customers need to know when an image is illustrative. Real packaging may differ in texture, colour and construction, so specifications should be confirmed before sale.

On XASIS, the Signature Five concept imagery is about visual identity. Final retail photography should accurately depict the item supplied.

The design details, photography and wording that help a fragrance product feel coherent while still communicating accurate information. This article offers general guidance rather than a claim about the ingredients, stock or performance of any unfinished XASIS fragrance. Finished products should be assessed using their own specific information.