Why Attention Changes What You Notice | XASIS Journal
HOW SCENT IS PERCEIVED / THE XASIS JOURNAL
Why Attention Changes What You Notice
An unfamiliar sample can reveal facets that disappear into the background once it becomes familiar.

XASIS ✦ THE STUDY OF SCENT ✦ THE HOUSE
01 / THE IDEA
UNDERSTANDING THE DETAIL.
An unfamiliar sample can reveal facets that disappear into the background once it becomes familiar. Revisit the fragrance at intervals rather than continually sniffing the same wrist.
02 / HOW TO USE IT
THE CONSIDERED APPROACH.
undefined A fragrance's presentation and overall formula can change the resulting experience; avoid making ingredient or performance assumptions from one descriptive phrase.
03 / THE HOUSE
MAKE IT YOUR OWN.
Our experience of perfume changes with attention, surroundings and individual preference. XASIS's Signature Five currently represent developing design identities, not confirmed ingredient or stock claims. Rely on a finished product's actual information and directions before purchasing or use.