How Colour Shapes Fragrance Expectations | XASIS Journal
How Colour Shapes Fragrance Expectations
Colour can communicate a feeling without proving anything about the smell inside a bottle.
START WITH THE IDEA.
Black may suggest depth or restraint, silver may evoke precision, and warmer tones may imply softness. These associations vary between viewers.
LOOK MORE CLOSELY.
A dark bottle does not establish that its formula is woody, intense or long-lasting. Product details must support any sensory claims.
MAKE A CONSIDERED CHOICE.
Use colour as a prompt for discovery, then rely on the actual scent and ingredient information for choosing a fragrance.
YOUR OWN IMPRESSION.
The design details, photography and wording that help a fragrance product feel coherent while still communicating accurate information. This article offers general guidance rather than a claim about the ingredients, stock or performance of any unfinished XASIS fragrance. Finished products should be assessed using their own specific information.