Photographing Perfume for Mobile Shoppers | XASIS Journal

HOW FRAGRANCE IS PRESENTED / THE HOUSE OF XASIS

Photographing Perfume for Mobile Shoppers

Images that feel dramatic on a large monitor may become difficult to interpret on a phone.

XASIS NOIR bottle design concept
XASIS   ✦   HOW FRAGRANCE IS PRESENTED   ✦   A FRAGRANCE HOUSE
01 / THE PERSPECTIVE

START WITH THE IDEA.

A bottle needs enough space, contrast and sharpness to remain recognisable at a small size. Tiny embedded text often becomes unreadable.

02 / THE DETAIL

LOOK MORE CLOSELY.

Clear product images should prioritise the whole bottle and important details, with supplemental images for the cap, applicator and box.

03 / THE EXPERIENCE

MAKE A CONSIDERED CHOICE.

Responsive page layouts should let visitors zoom or inspect the product without forcing awkward horizontal scrolling.

04 / THE HOUSE

YOUR OWN IMPRESSION.

The design details, photography and wording that help a fragrance product feel coherent while still communicating accurate information. This article offers general guidance rather than a claim about the ingredients, stock or performance of any unfinished XASIS fragrance. Finished products should be assessed using their own specific information.

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